UnLost App: Explore Yesterday to Inspire Tomorrow
UI/UX DESIGN
Concept Design
UX Hackthon
15 min read
As part of the UW consultancy program, I served a regional legal firm in the capacity of a UX designer, assisting them in reimagining their trademark-based webpage.
Mobile Game UI/UX
Method: competitive analysis, user testing, affinity mapping
Game 1
Informed by our analysis of the marketing data and our client's strategic business plan, we have refined our focus to encompass four distinct audience segments:
Game 2
I conducted a comprehensive UX audit comparing our trademark application website with two prominent law firms(Legal Zoom and Gerben).
User Testing
To prioritize user-centric design over personal preferences, we conducted a user test using Maze. For this assessment, we enlisted 30 participants aged between 30 and 60.
Affinity Map
Findings: What users complain about?
Low Credibility/Trust
It is also evident that "58% of the testers continue to harbor reservations about online law services due to concerns over potential scams. "
Complicated Registration Process
Participants were frequently complaining about the heavy and intense content on the application page.
Lack of Contact and Support
Unclear Pricing
Define
Pain Points
As gleaned from the user testing, we have distilled the primary pain points into the following four key areas:
Design Goals
Following research, we engaged in a collaborative discussion with our client to establish our shared design goals, which are outlined as follows:
Enhance website content for enhanced credibility
Enhance clarity and intuitiveness in the application process
Craft compelling unique selling propositions
Establish robust customer contact and support
Help improve conversion rate towards the final application
Design
Method: HMW, information architecture, wireframing, prototyping
HMW
HMW enhance website content for enhanced credibility?
Add customer testimonials/ use real photos/ add about us page
HMW streamline and clarify the application process?
Use sub navigation/ label each step clearly
HMW build better connection with customers?
Add contact page/ chatbot/ FAQ section
HMW optimize pricing strategy?
Clarify pricing package/ compare with major competitors
HMW improve conversion rate towards the final application?
Highlight CTA buttons/ increase CTA repetition/ appropriate CTA placing
Information Architecture
Informed by user testing and thorough research findings, we undertook a comprehensive overhaul of the website's architecture.
Green parts are added/revised after reorganization
Enhance Credibility
Simplify Application Process
Provide Better Contact and Support
Deliver
We are presently in a phase of anticipation as we await the completion of the website rebuilding by the engineering team.
Design System
Reflection
Emphasizing the significance of UX design and the reasons for adhering to particular methodologies is essential when engaging with non-technical audiences.
Maintain that day one enthusiasm. Foster a passion for crafting improved user experiences and inspire stakeholders in the process.
Be proactive in your scheduling. Don't wait for clients to dictate tasks; take the initiative to determine the best course of action. Remain self-driven.
You might be also interested in
©2024 - All rights reserved ❤️
Back to Top